Cayuga Health announced today that it is the recipient of two prestigious National Healthcare Advertising Awards – a Gold for their COVID-19 Public Relations Campaign and a Silver for the Cayuga Health Giving Day Fundraising Campaign focused on COVID-19 recovery and response.
Over 4,400 submissions were received for the 38th Annual Healthcare Advertising Awards, making it the largest healthcare advertising awards competition and one of the ten largest of all advertising awards. Gold awards were given to 445 entries, silver awards to 322 entries and bronze awards to 245 entries.
“Although our main focus during the COVID-19 pandemic was responding to the public health emergency, ongoing communication with our community to help keep them updated and safe was imperative.” states John Turner, Vice President of Public Relations, Cayuga Health System. “Our entire PR team became a media newsroom during the onset of the pandemic to make sure news organizations throughout the region and nation received frequent updates on our pandemic response to testing, vaccines, mask making, PPE supplies, sending our team to support NYC efforts and more. We are truly honored to be the recipient of Gold and Silver awards from the Healthcare Advertising Awards organization.”
The power and reach of the public relations campaign that was achieved by Cayuga Health in 2020 was due to the incredible amount of COVID related accomplishments and the urgent need to maintain regular communications with the community and the region. Most public relations outreach included press packets with photos and video since media outlets were short staffed and unable to send reporters due to lockdown. Much of the provided information was covered by local and national media outlets, including the NY Times, NPR, NY 1, Good Morning America, the Today Show, Yahoo News, The New Yorker, American Journal of Nursing, theAssociated Press, The Economist, and more.
“Our regular communication throughout the pandemic journey acted as a lifeline to many in our region and broke beyond our normal boundaries,” states Dr. Martin Stallone, President & CEO of Cayuga Health System. “Not only could they follow the big events like our NYC Healthcare Heroes and our partnership with Ithaca based Rheonix for the first same day turnaround testing in NY, but they could also easily and quickly find where to go to help make masks, get tested or get a vaccine.”
During the Giving Day campaign on June 30, 2020, Cayuga Health raised $146,260 from 220 donors. They partnered with Ithaca based GiveGab to help replenish critical financial resources that were depleted due to the COVID-19 pandemic. The funds that were raised on #CayugaHealthGivingDay benefited the Cayuga Medical Center Foundation, Schuyler Hospital Foundation and Seneca View Skilled Nursing Facility.
A national panel of judges was engaged in reviewing all Healthcare Advertising Awards entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition.
The complete listing of the Healthcare Advertising Awards winners can be found at https://healthcareadawards.com/winners-list/winners-list-38th-annual/
John Turner, Vice President, Public Relations
About Cayuga Health
Cayuga Health (CH) has two hospitals, Cayuga Medical Center and Schuyler Hospital, as well as a multi-specialty group, Cayuga Medical Associates. Combined employment, including affiliated organizations, is over 2,500 employees. CH is clinically linked to Mayo Medical Laboratories, Rochester Regional Health for cardiac services, Roswell Park Comprehensive Cancer Center for cancer services, and the University of Rochester for neurosciences. Visit www.cayugahealth.org for more information.